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The .B Concept: Clothes are a Language

William Shakespeare: "The apparel oft proclaims the man” 

B Clothes     -     B.Quality on Clothes

The founder of modern spirit, William Shakespeare, cannot be wrong: "clothes are a Language, they speak of You more than any other else".

So, the gentleman wardrobe is like a Dictionary including all the letters reflecting every men needs: 

"Ordinary business meeting, chief executive council, manual labour,

friday afternoon attire, gala evenings, countryside trips, ceremonies, friend's visits,

boat rides, mountain journeys, travel by train/car/plane/bike,

rain, sun, natural light, dark, artificial light, afternoon, morning, wind, the fog, the beach, cold, warm,

at home, your age, social position, height, body type, eyes, season..."

And the Grammar of Clothes is the knowledge of fabrics, yarns, models, patterns, colour shades and tradition.

The aim is harmony, not only among the single parts of your attire, but also between you and your social and personal context.

This is the challenge of Elegance and True Luxury as the great 19th century novelist Honoré de Balzac told us: 

“the boor covers himself, the rich man or the fool adorns himself, and the elegant man gets dressed.” 

If we know the language we can get lots of advantages:  around 50% of success in job interviews depends on clothes. 
“Clothes are the most tremendous modification social man has experienced, ”Balzac again, they influence all of existence.”

But the great advantage is in the pleasure to really express yourself in clothes, to be conscious of our own garments and attitudes.

If You have the knowledge, You can reach the first step of Quality and Elegance. T

his was also what Mr. Charles Dickens thought when he wrote:  
“Any man may be in good spirits and good temper when he’s well dressed. There ain’t much credit in that.”

Then, if you know yourself, You can move to a personal way of Elegance, You can move to Style

Look at the article "In and Out: The Most Elegant Men" to see how true stylish men (here, Mr. Gianni Agnelli, Fiat Prime Manager for lots of years) interpret the rules.

File:Gianni Agnelli 01.jpg

Sandro.B aim is to go along with You towards Elegance and Luxury offering you only top quality garments conforming to the following principles:

  • 1. Original use and merge of Artisan Techniques in the industrial processes with a great mix of manual and mechanical operations.

  • 2. The best raw materials.

  • 3. Contemporary design and style coherent with proportions and rules coming from the great history of mens' clothes; since clothing is art.

  • 4. Respect of environment and labour conditions.

IN SHORT, If clothes are a language, ask yourself every morning who you'll meet, where and why. And who You are...

 Make this to be your adventure, please Join .B Community!

And remember, "We deliver the apparel of your dreams

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